IWC

IWC makes watches for people who’d rather not be noticed. The Pilot’s Watch collection goes back to the 1930s and military aviation contracts. The Big Pilot’s Watch, with its oversized crown designed for operation with gloves, has become one of the most recognizable pilot’s references in the world. The Portugieser started in 1939 as an oversized dress watch, arrived decades before large watches were fashionable, and eventually found its moment. The Portofino runs quieter still. Clean, architectural, a dress watch that rewards attention without demanding it. IWC doesn’t generate the same secondary market intensity as some Swiss peers, which means the prices tend to reflect the actual watch rather than the narrative around it.