Rolex

The name that turned a watch into a status symbol didn’t do it by accident. Since the 1950s, Rolex has built an entirely distinct language for its watches. Pepsi, Batman, “Paul Newman,” Hulk. Nicknames born from decades of collector obsession that regularly drive significant premiums on the secondary market. The catalog spans sport watches (Submariner, Daytona, GMT-Master, Explorer) and dress references (Datejust, Day-Date) that together anchor the secondary market in a way no other brand comes close to. Every iconic reference has a story, and most have a waitlist to match. On Watch Pursuit, you’ll find all of them: what they are, what they’re worth, and what they’re actually selling for today.